Why did NAMM decide to develop this campaign? And why now?

Submitted by kennm on April 24, 2008 - 3:21pm.

Three reasons:

  1. For decades, NAMM has funded scientific research to explore the relationship between music making and health, wellness and the brain. We know making music is not only fun, it can enrich people’s lives in many way
  2. A recent Gallup Poll survey showed that 82 percent of Americans who don't currently play an instrument wish they had learned to play one.
  3. Independent music retailers told us they saw a need – these music stores are considered by many to be the epicenter of music culture in local communities around the country.